In This Article
1 Why Should Food Bloggers Use Pinterest for Blogging?
2 Pinterest Marketing Strategy to Grow Your Food Blog
3 The Takeaway

For food photographers and food bloggers, Pinterest is a wonderful platform. According to Pinterest stats, food and drink happens to be among the top searches. With billions of recipes, it is a great place for people to learn novel recipes, explore good restaurants in their area, and know more about healthy diets. So, if you have a food blog, I will tell you about the benefits of Pinterest for food bloggers in this article. Hence, stay tuned till the end as this is going to be an interesting and enlightening read.

Why Should Food Bloggers Use Pinterest for Blogging?

benefits of pinterest for food bloggers

You may think that mastering the art of Pinterest marketing is too much hard work but there are strong reasons why I am encouraging you to utilize visual discovery engine to reach your target audience. Intrigued to know more about it? Then you have come to the right place!

Whether food blogging is your hobby or you want it to be your full-time career, here are some compelling reasons why you should learn Pinterest and also benefits of pinterest for food bloggers.

1. Millions of potential customers

As an incredibly popular platform, Pinterest is an awesome place for opportunity. People of all age groups are there but the biggest number of Pinterest users comprises women. Therefore, the possibilities of inviting traffic to your blog are exponential. And food happens to be one of the favorite niches among pinners. Isn't it a big reason to solidify your presence on Pinterest?

Not convinced yet? Then keep reading benefits of pinterest for food bloggers.

2. More traffic

Is yours a new blog? Then your blog needs some exposure and that's what Pinterest can give you. Pinterest can act as the stepping stone to facilitate people to discover your authentic content. Every day you can drive traffic to your food blog and they can get converted into your lifelong fans.

3. Pinterest is a search engine

There are many things that set Pinterest apart from social networking sites. For instance, Pinterest is like a virtual playground as this is where digital marketing meets culinary inspiration. So, whether someone is searching for inspirational books to read or the easiest yoga poses to stay fit - Pinterest is now their go-to place. They simply need to visit this app and a variety of amazing ideas will appear instantly. From shopping to home decoration to vegan meals - everything is available at one place. So, how can you not be there!

4. You can get viral

All Pinterest users can create boards and save your content to their boards if they wish to see it again. When they do that, anyone who visits their profile or is their follower will be able to see all of their saved content. So, pins that have more saves keep getting shared again and again in a chain-like style. So, it goes beyond saying that your rich pins will become viral someday if you keep posting dedicatedly.

5. People get tempted by visuals

When people sit with their phone at the end of an exhausting day, they are reluctant to read lengthy articles. They mostly prefer to watch exciting content. So, for someone looking for a special recipe for their date night or anniversary, they are more likely to read the recipe if they like the photos. Therefore, if you can do beautiful photography, use this talent to make your food blog grow on Pinterest. Just post mouth-watering food photos and nobody can ignore your blogs.

6. Longevity of Pinterest pins

Compared to Instagram and Facebook, Pinterest offers many advantages to bloggers. For instance, posts on Pinterest stay relevant and keep getting views for months. So, your thoughtfully curated pins won't get buried in people's feeds amidst thousands of posts. This means if you shared a weight loss recipe now, it will be seen by people even after six months. Undoubtedly, this longer lifespan of uploaded content on Pinterest is one of the biggest reasons why food bloggers love to be on Pinterest.

Pinterest Marketing Strategy to Grow Your Food Blog

Since you are a food blogger, you are passionate about showing drool-worthy culinary masterpieces to the world. So, explore these tried-and-tested Pinterest marketing techniques to take your passion for food to a greater level.

1. Optimize the Pinterest profile by using a profile picture of high quality, writing a unique bio, and including a link to your food blog.
2. Invest time to create recipe pins that are visually appealing. So, using high-resolution pics with bright colors will help you catch the attention of users who are searching for food inspiration.
3. Write descriptive and engaging captions that make people imagine the rich flavor of the dish and the happy experience of preparing it in their kitchen.
4. Create more process pins in the form of step-by-step tutorials as it will become easy for your followers to try your recipes.
5. Leveraging Pinterest Analytics is a top SEO tip as you need to track Pin performance in order to improve. Hence, keep assessing the performance of pins regularly and adapt accordingly.
6. To keep the followers engaged, pinning consistently without compromising on quality is crucial. You should also know at what times of the day your audience remains active and post when they are online.
7. Well-curated boards will make your profile look professional and attractive and more people will be keen on following you.
8. Use keywords to enrich all pin descriptions.

The Takeaway

So, if you aspire to be a well-known food blogger, having a Pinterest business account is a must. Then what are you waiting for? Incorporate a Pinterest marketing strategy into your existing business plan and get ready to drive traffic like never before.

If you feel handling a Pinterest account will be time-consuming for you, you can hire a Pinterest virtual assistant. You can also get in touch with me and together we can come up with a Pinterest strategy that works best for your food blog.