Are you an expert in doing nail extensions and creating stunning nail art? If so, a nail business could make you rich! In 2025, the global nail market's value is estimated to be approx. US$ 13 billion. The reasons behind the rapid growth of the nail care market are social media trends, an increased focus on self-care and personal grooming, the availability of diverse designs, and rising income in big cities.
But how do you start your nail business from scratch? There must be many questions in your mind, like: Can I run a nail business from home? How much does it cost to start a nail business at home?
This blog will answer all your questions related to a nail salon business. So, stay tuned till the end if you have always wished to be a part of the beauty industry.
Why Start a Nail Business?
Being your own boss is the best feeling in the world. When the pretty nail designs created by you will make people smile, you will experience immense joy.
Your joy will be doubled when you become financially stable within a few years. Yes, if you can manage your operations costs efficiently, you can take home as much as 50% profit.
Steps to Start a Nail Salon
What do you need to start a nail business at home? Let's find out!
1. Design a business plan
A plan detailing a company's goals and the pathway to achieve those targets is called a business plan. It's the first thing you need to convert your dream of opening a nail salon into reality as the business plan will give you direction and clarity. Potential lenders/ investors invest their money only if the business plan seems promising.
So, make sure your business plan includes:
- Company Analysis – the kinds of nail services you'll offer, management, location, anticipated costs to set up the business, expected profits, number of employees, etc.
- Industry Analysis – the industry size, growth forecast, your target market, industry trends, suppliers, competitors, etc.
- Competitive Analysis – your indirect and direct competition, competitive advantage, pricing strategy, etc.
- Customer Analysis – Who's your target audience and what do they like?
2. Pick a business name
Before you start your own nail salon, coming up with good business name is important to establish a business identity. But how do you select one? Here are some points to keep in mind:
- The business name should leave the impression that yours is a professional nail salon.
- The name should be easy to remember and pronounce.
- The name shouldn't be similar to another popular nail salon in your city as customers may get confused.
3. Estimate the costs
The cost to open a nail salon depends on multiple factors like location (home-based vs. rented place), range of services, equipment quality, size of the business, and the number of staff. Additionally, if you want people to be attracted to your nail salon, you need to spend money on making it aesthetically appealing.
You will also be spending some amount on getting certified as a nail technician and procuring your business license. Lastly, don't forget to include the marketing expenses. Consider all the possible expenses and arrange funds accordingly.
4. Get permits and licenses
When it comes to setting up a nail salon, obtaining permits and licenses can be among the most challenging and time-taking tasks. Moreover, the requirements vary from one location to another. So, do proper market research as without permits, your business can be shut down anytime by the local authorities.
5. Acquire the supplies and equipment
Once you have obtained the permits and acquired the funds, you must be wondering: what equipment do I need to start a nail business? The basic equipment that you'll require are a sturdy workspace, ventilation system, UV/ LED lamp, and electrical nail drill.
The nail equipment should be of high quality to provide hygienic and professional services. You will also need a nail business starter kit that include brushes, a variety of nail polishes (base coats and top coats), gel polish, nail art supplies, nail files, cuticle pushers, scissors, nail clippers, etc.
6. Design an inviting salon
Visit some of the most highly rated nail salons in your neighborhood and observe the ambience. You will notice that they offer their customers a clean and comfortable place which is also aesthetically pleasing. People will be spending hours in your salon and if they return home with a cramped back, they are never going to return. So, spending on comfortable seating will be wise.
There should also be adequate lighting and amiable staff who'll welcome all with a warm smile. After that, arrange the place efficiently to maximize the utilization of space and to find things quickly. Implement sterilization and sanitation practices to ensure customer safety.
7. Promote your business
Once you've streamlined your business, it's time to up your marketing game. Your online presence will make a huge difference So, how to start a nail business online?
Begin with content marketing as it is among the most reliable digital marketing techniques. Social media marketing is equally crucial. Click attractive videos of pedicure and acrylic nails done by you and post them on Instagram, Facebook, and Pinterest. When people see your superior nail tech ideas, they will be visiting your salon.
The Bottom Line
So, that was all about starting a business in the nail industry. Wish you all the best! In case you struggle to get clients initially, contact PinsWizard to advertise your company on Pinterest.
Frequently Asked Questions
Q. How do I start a small nail business?
How to start a nail business in India? The top three things you need are a business plan, necessary skills, and a favorable location. Additionally, nail salon owners must follow certain steps like applying for liability insurance, purchasing equipment and supplies, and marketing the services offered by their new nail salon.
Q. Is a nail business profitable?
Yes, the nail salon industry is making huge profits these days. The demand for nail care is high and overhead costs are low. So, for someone with low budget and some expertise in nail art and manicure, it's a beneficial business.
