If you have an ecommerce store or you own a company, you already know what a fabulous place Pinterest is to showcase your products. If you have created a Pinterest business account and you are uploading fresh pins regularly, it is natural to wonder why your efforts are not yielding the desired result. Perhaps you still haven't begun using the excellent advertising tools that Pinterest has designed specifically for digital content creators to gain traffic. This blog is all about how to advertise on Pinterest for free.
Want to advertise your products/ services on Pinterest to get more customers? Then stay tuned as here you will find everything you must know about using the Pinterest Ads feature. So, without further delay, let's learn how to advertise on Pinterest for free.
Benefits of Pinterest Advertising
With half a billion active users per month, Pinterest is now the go-to site for people to find exciting ideas, plan purchases, and plan vacations. Naturally, ads on this platform can do wonders for your business - whether it is a small company or a big one. If the ads are attractive, you can get 80% of your customers from Pinterest. That's the potential of this discovery engine and that explains why all your competitors are already there. Additionally, to facilitate content creators and online businesses, Pinterest offers a range of advertising tools that only business accounts can access. Isn't that wonderful?
Now let's see what kinds of ads can be created on Pinterest to drive traffic.
Ways to Advertise on Pinterest: Pinterest Ad Types:
1. Standard Pins
When it comes to create ads, you can always begin with standard pins as they are the easiest. You simply have to promote or boost an existing pin to create ads on Pinterest through standard pins. You can add a link, a brief text overlay, and a logo. If you want, a longer description (within 500 words) can also be added.
These kinds of ads appear in the form of a single image/ video in the feed and although simple, standard pins can be effective. There's only one difference between an organic pin and a standard pin. The former comes with a label: 'Promoted by'. So, when someone clicks on your standard pin, they will be directly taken to URL you have attached.
2. Shopping Pins
You need to create more than one type of ad pins and shopping ads are worth considering. There's just one thing you need to know: To create shopping ads, first you should have a product catalog. So, work on setting up a catalog before you focus on starting ads campaigns.
Not sure how to create a product catalog? There are amazing platforms (Shopify, for example) where you can create product catalogs are share them on Pinterest. Once the catalog is ready, choose catalog sales as the ad objective to post a shopping ad from your Pinterest account.
3. Video Pins
Another type of ad that won't cost you any money is a video pin. Video pins are trending these days as everyone likes to watch videos of products, home tours, beautiful places, and so on. It comes to your advantage as you get more opportunities to pay attention to details and impress people with attention-grabbing videos.
Moreover, a video ad can convey a lot more information than an image pin which is static. Any ad objective (such as "video completion" or "video views") can be used for creating a video pin.
4. Quiz Pins
Through quiz pins, you can share customized content with your users depending on their respond to your quiz questions and their personal preferences. For creating quiz pins, have a cover pin that all users will see. After that, there should be a result pin personalized for each viewer.
5. Carousel Pins
A carousel ad is similar to an organic pin in terms of its appearance. However, it consists of a group of photos users may swipe through on their desktop or mobile. The number of images that a carousel ad typically has is 2-5. A small data below the image tells that the pin is a carousal pin. Whenever a pinner saves it, the complete carousel gets saved to their Pinterest board.
6. Collection Pins
A list of Pinterest ads would be incomplete without mentioning collection ads. They are basically several data-rich pins featuring on one large image. The viewer can tap to any single ad from the collection and get a full-screen view of it. You can show as many as 24 items on one collection ad. So, make sure you show off all your best products and the new products that can generate maximum sales.
Steps to Follow to Create Ads on Pinterest
- Convert your personal profile to a business profile.
- Be clear about the objective of each ad campaign.
- Creating an ad group will allow you to lump together multiple related ads and track them efficiently.
- Understand the needs, likes, and dislikes of your target audience.
- Whether it is an image or video, the purpose of your ads should be to add value to people's lives.
To Sum Up
We may conclude by saying that every business profile on Pinterest needs to run ads to spread brand awareness and increase the conversion rate. We told you all about the different ad formats and we suggest that you use multiple formats so that your audience on Pinterest doesn't get bored.
You can take the help of Pinterest Ads manager to know about the best practices and come up with an advertising strategy that works best for you.
So, that was all about how to advertise on Pinterest for free. You can also consider paid advertising occasionally as the results will be mind-blowing. Happy Pinning!
