Are you a business owner searching for ways to leverage Pinterest for your digital business? Setting up a flawless Pinterest campaign won’t give you the desired results unless your Pinterest tags are impeccable. That’s because the pixel or tag is the web code that will help your marketing team gather essential information to measure and generate audiences for your campaigns. So, how to set up a Pinterest tag?

In this article, I will tell you all about the perks of using the Pinterest tag and the process of connecting your Pinterest tags with Google Tag Manager.

Pinterest Tag: What Is It?

The Pinterest tag is a code that can be added to your site. Due to the presence of the tag, Pinterest can track Pinterest traffic on your site as well as what actions these visitors take. This means, you get a chance to analyze if your Pinterest ads are effective in compelling people to check out your site. After seeing the engagement of your audience, you can learn about the actions people take on your business website. But how does it work?

The tag recognizes every user via a unique tag ID. It has a base code and one or more event codes. The base code is the origin, and you must add it to all the pages on your site if you want to obtain data about users. This HTML code must be added before you include event codes.

Once you have completed adding the Pinterest tag base code, proceed to include the event codes that will measure the effect your Pinterest ads have on actions that take place on your site. Such codes are also useful for dynamically optimized campaigns (like dynamic retargeting ads).

You can place event codes on the pages you want to track. There are various kinds of event one can track based on the diverse campaign objectives of the marketing team. Some common examples are:

  • Signup - To register before using a service or product
  • Addtocart - For shoppers to add items to their shopping cart
  • Checkout - To complete transactions
  • Page Visit - To let people explore the service/ product pages of your website
  • Watch Video- For people interested in watching the video
  • Search- To find specific products
  •  Custom - to custom event
  •  Pinterest groups events according to the campaign objective. So, if the objective of the campaign is conversion, you must add tags like AddToCart, Checkout, etc.

Advantages of Installing the Pinterest Tag

Adding the Pinterest tag to your site will be a smart move if you want to make the most of this visual search engine. You will be able to:

  • Not only track conversions but also optimize them
  • Measure the performance of your campaigns
  • Optimize Pinterest ads with tag
  • Secure your position as a verified merchant
  •        Audience creation, i.e., build a strong audience base and target them specifically
  • Gain access to conversion insights

To maximize visibility of your ads and ensure more viewers get converted into potential buyers, you can also rely on the Pinterest ads in addition to implementing Pinterest tags.

How to Set Up the Pinterest Tag

For someone who's new on Pinterest, tasks like implementing the Pinterest tag might appear daunting. So, this Pinterest tag installation guide is all you need for setting up a Pinterest tag effortlessly.

Now before you add the Pinterest tag to an eCommerce site, you will require two things:

  1. A business account on Pinterest
  2. An advertiser account

Choose an Installation Method

Installing a Pinterest tag is simple, but you need to figure out which method to follow. The three major ways of adding the tag include:

  1. Taking the assistance of a Pinterest tag helper extension or an integration partner
  2. Emailing instructions to an expert who can install the Pinterest tag for you
  3. Using manual set-up to do it yourself

The Pinterest tag installation guide will differ based on the type of device (desktop, iOS, or Android) you use. So, keep reading till the end.

Steps to Install a Pinterest Tag

How to Set Up the Pinterest Tag

Before you add Pinterest tags in your Google Tag Manager, you need to create a tag in your ads manager account on Pinterest. Here are the simple steps to install your Pinterest tag:

  1. Log in to the Pinterest ads manager account
  2. After clicking on the 'Ads' tab, choose Conversion Reporting
  3. Select the option 'Create a new tag'
  4. Decide a name for your tag
  5. Add the website url you wish to track
  6. Select the event you will track (for instance, page visits, purchases, or sign-ups) and save
  7. Once a tag is successfully created, add it to your site with the help of Google Tag Manager

Note: Don't get confused if your Pinterest tag does not reflect in your Pinterest Ads Manager immediately. After you have installed the tag, it may take up to 24 hours to appear on your Ads Manager.

Steps to Add Your Pinterest Tags in Google Tag Manager

Step 1: Refer to the above-mentioned steps for creating a new tag.

Step 2: Log in to your Tag Manager Account on Google.

Step 3: After clicking on 'Tags', choose 'New'.

Step 4: You will find the option 'Pinterest Business Tag' and click on the sub-category 'Tag Configuration'.

Step 5: A list will appear with different types of tags, and you have to choose 'Pinterest Tag'.

Step 6: In the Tag ID section, enter your Pinterest Tag ID accurately. For enhanced match, adding Hashed email will be wise.

Step 7: Go to the Event to fire section and choose 'Base Code'. For firing the tag to all the pages on your site, simply tap on Trigger and save.

Step 8: Clicking on the 'Submit' button in the right corner of the page will publish your tag. Before publishing, make sure you submit a version name for all the changes you've done. Once your tag is published, enjoy tracking the behavior of users on every page of your website.

How to Verify Your Pinterest Tag?

After your Pinterest tag is visible in Google Tag Manager, what's the next step? You should spend some time verifying if it's working properly, and the steps are mentioned below:

  • Open your Ads manager account on the Pinterest platform.
  • After clicking on the ‘Ads’ tab, choose the option ‘Conversion Tracking’.
  • You will notice the name of your recently created tag and you need to select it.
  • After that, opt for the option ‘Test Tag’.
  •     A green checkmark will appear on the screen only if the tag is functioning correctly. If there is an issue, troubleshoot Pinterest tag to find the problem.
  •    Other than verifying the tag, you can perform a range of other functions like archiving an inactive tag by selecting the option 'Archive' from the 'Conversions' section. Even if you archive a tag, you can restore it later if needed. Select the 'Restore Tag' option and the tag will be visible to your audience once again.

Wrapping Up

So, by now it is clear to you why installing the Pinterest tag is crucial if you want your Pinterest ads to perform well. Tags for Pinterest business help marketers and entrepreneurs in n number of ways. The four top reasons why you should take integrating Pinterest tag Shopify seriously are:

  • Pinterest conversion tracking
  • Monitoring the performance of your Pinterest campaigns
  • Segmenting the audience
  • Accessing valuable insights about conversion

We have also explained in detail how to set up the Pinterest tag. So, what are you waiting for? Get started and create magic with your Pinterest marketing strategy!

Frequently Asked Questions

Q. What is the Pinterest Tag and what does it track?

Consider the Pinterest tag a piece of code. The Pinterest tag for eCommerce will allow you to track the number of people who visited your site after they saw your Pinterest ad. You can also monitor the actions your visitors take on your website.

Q. How do I install the Pinterest Tag on my website?

Before installing the Pinterest tag, two things that you will need are: a Pinterest business account and an advertiser account. After that, you can focus on implementing the Pinterest tag yourself or with the help of an integration partner. Scroll up to have a look at the step-by-step guide.

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