If you are looking for ways to skyrocket your online income, Pinterest affiliate marketing is a great option. However, not all niches perform equally well on Pinterest. So, to make the most of affiliate marketing on Pinterest, an affiliate marketer must know the names of the niches with 'viral potential'. If you are keen to learn about the best niches for Pinterest affiliate marketing, you have come to the right place.

What is a niche on Pinterest?

A Pinterest affiliate marketing niche is a specific theme or topic that you focus on. Choosing a niche allows you to build a strong audience base and personalize your content. Niches can be specific (like weight lifting or French cuisine) or broad (fitness or food). You can post content on multiple niches depending on the affiliate products you intend to promote/ sell. Now follow this Pinterest affiliate guide and find out about the best affiliate programs for Pinterest marketing.

Why & how to pick the best Pinterest niche for yourself?

Before you figure out how to promote affiliate products, understand why choosing a niche in the initial stage is crucial. Only then you will be able to establish an identity and get a dedicated audience. Knowing your niche will help you direct your content where it will get maximum engagement.

But how do you know which niche is meant for you? What I do is focus on my strengths. So, ask yourself about your passions and areas of expertise. Research viral topics and explore the accounts of your competitors. Doing this homework will let you know what extra you can offer your audience.

How to know if a niche will woo traffic?

Pinterest is one of those platforms where you will find all types of content. But before you share affiliate links to Pinterest, how do you know which topics are popular on Pinterest? A niche is not successful unless it has a solid audience base.

So, no matter how outstanding your content is, as per Pinterest algorithm, you won't make money if more people don't explore your posts. Therefore, understand Pinterest demographics and analyze the search intent of people before you begin sharing direct affiliate links.

Best Niches for Pinterest Affiliate Marketing
Niches for Pinterest Affiliate Marketing

With 470+ million users at the moment, the number of Pinterest users increases every month. It is among the most popular social media platforms. So, it is natural to look for ways to leverage the large user base of Pinterest to increase traffic to your business site or blog. For Pinterest monetization, finding a Pinterest affiliate marketing niche that will have a wider audience is the first thing you need to figure out. These are the most profitable Pinterest niches:

1. Art

From art equipment to sketching techniques to photography - art is among the leading niches on Pinterest. If you see the Stats, you'll know that 85% of pinners take interest in the art niche. Within art, photography is the primary sub-niche that takes up at least 65% of the visitors.

So, if you are an artist, you have to be on Pinterest. You can make money on Pinterest by sharing your work, lessons, and expertise with the world. Antonia Aleksandrova is a successful illustrator who uses Pinterest to display her beautiful paintings. The top 5 art accounts to follow on Pinterest are JOANN, Craftsy, Oh Joy, Crayola, and The Spruce.

The best sub-niches related to art are:

  • Watercolor Painting Techniques
  • Calligraphy and Hand Lettering Tips
  • Digital Illustration Inspiration
  • Urban Sketching and Travel Art
  • Sculpture and Poetry Creations

2. Beauty

Irrespective of their economic situation, all men and women wish to look attractive. And with so many products and brand available, people require advice on which ones to pick. This creates a great opportunity for emerging and established beauty bloggers to share affiliate links on Pinterest. If you like doing makeup, could there be a simpler way of earning than by promoting your preferred brands?

The top sub-niches under this category are:

  • Korean Beauty
  • Hair Care Tips
  • Skincare Routine
  • Natural Beauty Remedies
  • Makeup Tutorials

The most successful Beauty Profiles on Pinterest Sephora, Ulta Beauty, Total Beauty, StyleCaster, and Stylecraze.

3. Travel

Travel is another excellent Pinterest affiliate marketing niche and if you are a travel blogger, Pinterest is the best place to drive traffic to your website. 47% of pinners are interested in viewing travel content and 'travel destinations' is the top niche. Travel + Leisure, Y Travel Blog, and The Planet D are some travel accounts that are doing really well.

The most searched sub niches in this category are:

  • Digital Nomad Lifestyle
  • Solo Female Traveler
  • Food Tourism
  • Adventure Travel
  • Luxury Getaways

4. Education

Pinterest is a great place for students, parents, and teachers looking for fun activities to simplify difficult concepts. 64% of pinners follow the education niche, thus making it one of the popular niches. You may give these amazing Pinterest business accounts on education a follow: Hands On As We Grow, Education World, WeAreTeachers, and edutopia.

The best sub-niches are:

  • Online Learning Platforms
  • Language Learning
  • Homeschooling Resources
  • Educational Apps
  • Study Tips

5. Home Decor

When it comes to renovating a house or decorating a new apartment, most people rely on Pinterest. They seek innovative ideas on furniture, wall color, and interior decoration. So, home decor is the second most famous niche on Pinterest that drives 78% of Pinterest's traffic. Many interior designers are making huge profits after setting up a Pinterest business account. The most trending home decor sub-niches include:

  • Rustic Cabin Vibes
  • Farmhouse Elegance
  • Boho-Inspired Interiors
  • Minimalist Scandi Chic
  • Coastal Living Dreams
  • House & Home, Ugly Duckling House, Hometalk.com, HomeSense Canada, and Style at Home are some leading home decor accounts with millions of viewers.

6. Women's Fashion

66% of Pinners explore women's fashion on Pinterest, making it another successful niche. On the Pinterest app, people can find a variety of styles that suit every woman's unique taste. So, you can use Pinterest to give fashion advice to people. Top sub-niches related to fashion are:

  • Streetwear
  • Athleisure
  • Sustainable Fashion
  • Capsule Wardrobes
  • Vintage Clothing
  • Nordstrom, Urban Outfitters, Lulus, Fit Mommy in Heels, Guitar and Lace, and The Modest Man are some trending fashion accounts.

7. Crafts and DIY

Activities like jewelry-making, knitting, crocheting, etc. have grown in popularity in the recent years. With 76% of Pinners interested in it, DIY and Crafts is the fourth most viral niche on Pinterest in 2023. So, if you choose an affiliate program that specializes in craft and DIY area, you can share all your creative ideas and hacks to transform trash into useful decor pieces.

Some sub-niches related to this field are:

  • Upcycling Projects
  • Bullet Journaling
  • Paper Crafts
  • Knitting and Crochet
  • Woodworking

eHow, Dollar General, Brit Morin, and Hometalk.com are some famed DIY and Craft profiles on Pinterest.


Everyone of us has visited Pinterest a few times to look for a quote or an Instagram caption. 51% of Pinterest users prefer this niche as you will get quotes on all types of topics like motivation, self-love, fitness, comedy, etc. Success City Online, Skinny Taste, Bluchic, and Career Step are some unique boards to follow to read mind-blowing quotes.

9. Fitness and Health

Besides being rich, all aspire to be healthy and fit. And for that, people don't mind spending unhealthy amounts on expensive health products. The coronavirus pandemic has made people more serious about health issues. This explains why the niche will continue to be evergreen and lucrative.

You can borrow inspiration from successful Fitness accounts like Fit Tiff, FAGER Fit, Fit Bottomed Girls, MyFitnessPal, and Over Fifty and Fit. Personal care, anti-aging, mental health, alternative medicine, pregnancy, mindfulness and self-care, holistic healing, and weight loss are the main sub-niches. Some sub-niches under the category 'Fitness' are:

  • Yoga and Meditation
  • Bodyweight Exercises
  • HIIT Workouts
  • Running and Marathon Prep
  • CrossFit Training

10. Gardening

When you look for ideas on top Pinterest niches to promote affiliate content, gardening might not be something that will come to your mind. It is still one of those many Pinterest niches that has begun to gain popularity. So, if gardening is your favorite pastime, you can turn this hobby into an internet profession.

To take the first step, you can follow accounts like Gardening 101. Some viral sub-niches include:

  • Indoor Plants
  • Succulent Care
  • Urban Gardening
  • Vertical Gardening
  • Vegetable Gardening

11. Parenting

Being a parent is full of challenges and new parents need a lot of advice. With 29% of pinners relying on Pinterest to get parenting tips, parenting is one of the best niches as well with great potential. As there are so many parents searching for ideas on parenting, you can share your experience with them. Once they trust you, you can disclose affiliate links and sell products on Pinterest.

. Have a look at these trending sub-niches related to parenting:

  • Positive Discipline
  • Baby-led Weaning
  • Attachment Parenting
  • Montessori Education
  • Parenting Hacks

12. Entertainment

A list of the best niches for Pinterest affiliate marketers is incomplete without mentioning Entertainment. 77% of the people on Pinterest take interest in this niche. They use it to find quotations, movie night ideas, TV program suggestions, and song lyrics. Movies make the biggest impression with 57% traffic and Movies on Pinterest is a fantastic board that contains all information related to films that movie buffs can enjoy.

These are the viral sub-niches:

  • Celebrity News
  • Book Recommendations
  • Music Playlists
  • Movie and TV Show Recipes
  • Gaming Tips and Tricks

13. Pet Care

If you are a pet parent, you know how much effort is needed to look after your four-legged kid. From grooming services to food goodies to play toys - pet owners want nothing but the best for their fur babies. So, letting people know about pet services and products as well as educating them on pet training and obedience are fantastic ideas if you are a dog person. As an affiliate on Pinterest, you can sell information and products.

Some sub-niches under 'Pet Care' for your affiliate marketing in 2023 can be:

  • Dog Training Tips
  • Animal Rescue Stories
  • Exotic Pets
  • Pet-Friendly DIYs
  • Cat Care Advice

PetSmart, DogTime, The Secret Life of Pets, Petco, and Hill's Pet Nutrition are some successful accounts that millions of people follow.

Should you stick to only one niche?

Many Pinterest users have several successful niches like beauty, fitness, travel, etc. You too can have various niches if you can manage them. What matters more than posting Pinterest pins daily on diverse topics is offering quality content to your audience. So, first, set up a Pinterest account and each time you post a new Pin, make sure you attach it to a relevant Pinterest board. This will help Pinterest understand your niche better and suggest your pins to people accordingly.

To Sum Up

Lastly, keep in mind that Pinterest monetization takes time to yield results and therefore, be patient. Remind yourself that it is among the most powerful platforms to attract traffic, gain exposure, and generate sales.

So, what are you waiting for? With so many niche ideas, simply select some popular Pinterest niches and embark on an exciting journey as an affiliate marketer. Just keep posting unique content from your Pinterest account to expand your affiliate network and update your marketing strategy after analyzing the performance of your pins.

Frequently Asked Questions

Q. How do Pinterest affiliate marketing payouts work?

Pinterest affiliate marketing is all about identifying the best niche for affiliate marketing. When you add affiliate links and your links can generate affiliate sales, you will earn a commission. The percentage of the commission varies from one brand to another. Hence, choose your affiliate programs for Pinterest wisely,

Q. Can you use Pinterest ads for affiliate marketing?

Using Pinterest for affiliate marketing is a great idea to as it is one of the best affiliate platforms. However, for the best results, you must apply the right affiliate marketing strategies on Pinterest and be mindful of Pinterest SEO and best practices.

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