With more than 400 million active users, Pinterest is a social networking platform that is expanding rapidly. Most of us use it to find inspiration for our next DIY project or recipe. However, it is an influential tool entrepreneurs, bloggers, and marketers use to promote their products, services, and content. Today Pinterest has evolved into more than just a social media platform. It is now an entirely fledged search engine and the perfect shopping destination.

Bidding entrepreneurs are using the platform to turn their passion into profitable businesses. As the platform continues to evolve, it's becoming increasingly clear that Pinterest is a force to be reckoned with in the online business world. From fashion and beauty to home decor and travel, let's explore the top 10 profitable niches on Pinterest that you can use to generate money in 2023. So, welcome to the exciting world of Pinterest, where creativity meets profitability!

10 Niches on Pinterest  that you can use to Turn Your Passion Into Profit

  • Art and Design 

Artists and designers have a unique chance to present their work and knowledge to a worldwide audience as more consumers turn to Pinterest for inspiration. Around 85% of Pinterest users are interested in the art genre, making it one of the most popular and profitable niches. So, whether you have a passion for fashion design, photography, or drawing techniques, Pinterest is the ideal place to earn by sharing your knowledge and skill.

  • Home Decor

On Pinterest, the home decor niche is the second most popular, with around 78 percent of people looking for new ideas to decorate their homes. So, whether you are an interior designer, a DIY expert, or even someone passionate about beautiful interiors. Pinterest can be your doorway to a successful home decor business. Not only this, but it also offers countless opportunities for making money, such as Pinterest affiliate marketing and sponsored content. Hence start pinning now to see your income increase!

  • Entertainment

In 2023, the entertainment industry on Pinterest may prove very lucrative. With more than 450 million active users each month, Pinterest has emerged as a powerful platform for content creators to share their work.  A recent survey found that the entertainment category on Pinterest witnessed a growth of 65% compared to last year. This offers content providers a fantastic opportunity to capitalize on this expanding market and make money from their interests.

  • DIY And Crafts

People look out for inspiration and ideas for their next project. With a 76% audience retention rate, DIY and Crafts is the fourth most popular niche on Pinterest. If data has to be believed, then in 2022, Pinterest saw a 35% increase in DIY and crafting searches. Hence, this niche offers excellent potential for earning. You can explore it by creating engaging, high-quality content that resonates with your audience. From tutorials to product recommendations, the opportunities are endless.

  • Food and Drinks

The food and drinks niche is set to become even more profitable in 2023 because a majority of Pinterest users browse the platform to explore new recipes and meal ideas. Therefore leading food bloggers have already leveraged the platform to boost traffic on their websites and other social media platforms. Over the past few years, the searches for healthy recipes have increased. This opens up new doors for Pinterest affiliate marketing people. 

So, whether you are into affiliate marketing or passionate about food, there is no doubt that Pinterest is a great platform to monetize your content. You may build a loyal following and generate revenue from sponsored content and product sales. All you have to do is to make visually attractive pins, employ keywords, and collaborate with brands.

  • Fashion, Hair Care, and Beauty

The fashion and beauty industries are worth billions of dollars, and there is a high demand for products and services in these niches. According to Pinterest's data, the platform sees over 416 million monthly users searching for fashion and beauty inspiration. One reason behind the popularity of this niche is that they are highly visual, and Pinterest is a visual platform. Hence, by creating valuable and creative pins on the topic, you can tap this audience to generate a good amount of revenue.

  • Design

Pinterest's 2022 Business Trends Report depicts design as one of the top niches for growing on the platform. This is due to the increase in the e-commerce sector. Today Pinterest has become a favorite destination for shoppers looking for designer products. This gives an excellent opportunity for designers to showcase their talent by creating pins of the latest designs. By creating tutorials about the designs, they can target small and medium-scale businesses that use this platform for ideas. You can also sell your digital products like design templates or courses.

  • Education

The covid era has witnessed significant growth in online education, which is also continued in the post covid era. With more people turning to online learning, there's a growing demand for online educational resources. Pinterest has emerged as an excellent platform for educators to sell their courses. Even if you are not an educator, you can monetize your Pinterest account and generate a handsome amount by promoting your affiliated link. With the right strategies, the education niche on Pinterest can be profitable for educators and education-focused businesses.

  • Holidays

Users frequently turn to Pinterest to discover innovative ideas and inspiration for holiday decorating, food, gifts, etc. Promoting holiday-themed affiliate items, making and selling holiday-themed digital products, and working with companies to promote their holiday-themed goods and services are a few ways to monetize holiday niches on Pinterest. 

  • Event Planning

Pinterest Predicts 2022 reveals that there has been a hike of 82% in the searches related to event planning on Pinterest in the last year. This makes it a lucrative niche for someone planning to earn money through the platform. You cannot only showcase your skill on the platform but also can monetize it by offering your planning services or selling digital products. With the increasing demand for event planning on Pinterest, this niche is worth considering in 2023.


Pinterest offers boundless chances for people trying to turn their passions into profitable businesses. With its ever-growing user base and rising demand for niche-specific content, there has never been a better time to monetize your Pinterest presence.