If you are a lifestyle blogger and you're struggling to get more traffic to your websites, being on Pinterest can be a gamechanger. But how to use Pinterest and make money with a lifestyle blog? In this detailed marketing guide, you will find the best Pinterest marketing strategies lifestyle bloggers.
Why Should Lifestyle Bloggers Leverage Pinterest for Marketing?
The reasons why every lifestyle blogger needs to be utilizing Pinterest are many. As Pinterest is a visual search engine, one can easily drive traffic from their Pinterest business account. However, since the competition is high, it is not going to be as easy as it sounds.
Lifestyle is among the most popular niches on Pinterest at present. According to surveys, Pinterest is everyone's go-to place to explore inspiring content on fashion, fitness, traveling, home decor, etc. All of these are part of a lifestyle blog and there's plenty of unique content on these niches.
So, how can you compete with well-known lifestyle bloggers if you keep applying the age-old social media marketing strategies that worked a decade ago? This is where I come into the picture. As a Pinterest expert, I will tell you how to improve your marketing efforts to drive fast results. If you are a passionate lifestyle blogger, stay tuned till the end as this is going to be an enlightening read.
Pinterest Marketing Strategies & Pinterest Marketing Tools for Lifestyle Bloggers
Driving website traffic from Pinterest is no rocket science. However, for getting organic traffic and having a presence on Pinterest, lifestyle bloggers need to take care of the following things:
1. Create a Pinterest Profile for Business
To begin with, you will require a business Pinterest account. So, your existing personal Pinterest account needs to be converted into a business profile. You can also create a new one. The biggest perk is that when you have a business profile, you can gain access to Pinterest Analytics and many other exciting tools that personal accounts cannot access.
Once the account is created, get it optimized. For that, you can create multiple boards, add keywords in pin descriptions and pin titles, pick high-quality images, and so on. The profile name that you select should align with your lifestyle blog so that people can relate. From the profile image to the way you introduce yourself - everything has to be done thoughtfully.
2. Follow Pinterest Trends
On social media, the chances of a post getting viral is directly linked to the popularity of the topic chosen. So, you have to follow Pinterest Trends to discover the areas of interest of your audience on Pinterest and to know what is trending every month.
Trends keep changing based on the season. For example, if it is the holiday season, people will be searching Christmas home decor ideas, Thanksgiving meals, Winter fashion, etc. So, create your blog posts accordingly.
3. Upload Different Types of Pinterest Pins
There are various pin formats, and hence, why you stick to just one? While sometimes, you can share image pins, on other occasions, you can impress your followers with video pins. So, they won't find your content monotonous. Another thing that is of immense significance is the quality of pins. The images that you use should be vertical and of high quality. Writing brief and informative pin descriptions is equally important to allow your pins to rank higher in Pinterest search results.
4. Diversify Your Pinterest Content
As explained already, people use Pinterest to get inspired. So, nobody expects to see boring and repetitive content on social networking sites and in this regard, Pinterest is no exception. And lifestyle blog is a vast area that includes everything from exercising and eating right to staying fashionable. Hence, you have to diversify the type of content you publish on the platform and use Pinterest to showcase your best work. You should also make it a point to post regular content on Pinterest.
5. Be Mindful of Pinterest Best Practices
Technically speaking, creating content for any social media platform means following the best practices. When you are creating graphics, for instance, you must keep in mind that the dimensions are always two to three. There are several other best practices that all Pinterest users are expected to follow. And as a business account, you should be more careful about abiding by their guidelines as that will impact the overall performance of your profile. If you are respectful of Pinterest Best Practices, Pinterest will show your posts to more and more pinners.
6. Understand Pinterest Algorithm
The Pinterest algorithm is what determines each pin's relevancy to specific users. For bloggers, studying Pinterest Algorithm as well as Pinterest Analytics will be crucial. Only then, it is possible to revise the Pinterest strategy from time to time.
The Bottom Line
So, what are the Pinterest marketing strategies lifestyle bloggers? By now the answer should be clear to you. Therefore, optimize your Pinterest account, post informative pins, take the help of Pinterest Ads, keep your Pinterest boards organized, take the help of Pinterest advertising, and don't neglect Pinterest SEO. Follow these techniques and you will be able to drive traffic to your website.
If you require additional help, feel free to get in touch with me. Over the years, I have worked closely with small businesses and bloggers to ensure their Pinterest marketing efforts yield results.
