Pinterest isn't what most people assume it to be. It is neither a conventional social network nor a marketplace. It is also not just a virtual scrapbook or a photo-sharing app but an extremely powerful platform for creative professionals and content creators. One of the most popular search engines, Pinterest is a fantastic place for bloggers who are struggling to get traffic on their blogs. Intrigued to learn how to use Pinterest for blogging? In this article, I'll reveal why and how bloggers should make the most of Pinterest.
Why Should Bloggers Use Pinterest for Blogging?
A search engine with 460+ million users, Pinterest is a content library and a community platform. Its market reach is outstanding, and the user base keeps growing every month. While a Twitter post remains relevant for only 30 minutes, pins can last for a week. Therefore, you are bound to get potential traffic from Pinterest for your blog.
Pinterest for Bloggers: What Are the Advantages?
Pinterest is a search engine where everyone showcases their ideas and thoughts visually. So, Pinterest marketing will make your blogs popular as millions of people love to use this platform. But before you figure out how to use Pinterest for blogging, understand how it can benefit your blogging career:
1. Niche access
Pinterest is a fantastic destination for influencers and creators who operate in hyper-visual niches. Consider niches like travel, home décor, and food. Pinterest is a great place to see interesting content on these topics. At the same time, it also lets you work on some unique niches. So, when you share pins on your niche daily, the platform can be highly profitable for you.
2. Drive Traffic
How much traffic can you get from Pinterest? Pinterest is so powerful that you can get millions of views on your posts within a few months. No wonder, bloggers around the globe are leveraging it as a main source of traffic, and so should you.
Once you align all your Pinterest activities to your website blogs, you can be certain that your blogs will become popular. Adopt this Pinterest marketing strategy, and you will thank me later!
3. Community and audience
The Pinterest community is female dominated. This means, most of its users are women and it proves advantageous for bloggers. With 60% of female audience, Pinterest is clearly not a male-dominated platform. Hence, it is a wonderful place for bloggers to share content on niches that women like. Women’s fashion, pets, gardening, cosmetics and beauty, home décor, and parenting are some of the most successful niches.
Tips on How to Use Pinterest to Drive Traffic
You may have no clue about using Pinterest, but Pinterest success is not rocket science. You won't require more than a few hours to acquaint yourself with Pinterest terminology and share meaningful content. And once you figure that out, maintaining and managing the profile will be simple. Take a look at this quickfire overview of how you can use Pinterest to promote blog posts.
1. Set up an attractive Pinterest profile
A Pinterest account is the first thing that you need, and your profile must stand out. This account will be your home base on Pinterest, and you must claim the blog site as yours to have control. While creating a Pinterest account, you must be mindful of the following things:
- An image is mandatory to represent your brand. You can use a personal photo, your bran logo, or a picture that is relevant for your blog.
- Your display name on your profile will be your brand or blog name.
- As far as creating a bio is concerned, showcase your creativity and draft an impressive bio. It should include the necessary information about you, your interests, and your passion regarding blogging. It is important for your profile and therefore, take time to write a good one.
2. Upgrade to a business account
Did you know that a personal account is not for someone who wants to use Pinterest for professional growth? Since your aim is to generate traffic to your blog and monetize your website, you must put in some extra effort.
Switching to a Pinterest business account is one such crucial step and it will give you access to Pinterest analytics and a range of tools. However, if you a new pinner, spend a few days familiarizing yourself with the app before upgrading to a business profile.
Still not sure why a business account will be necessary? These are some of the compelling reasons:
- You can monitor everything from the number of views on your pins to your target audience.
- Pinterest publishes insights to share the latest news, developments, Pinterest templates, and Pinterest trends.
- You will have the option to promote your pins by opting for paid ads and this will immensely boost your exposure to new pinners.
- Business accounts can also use additional promotional and sales tools.
- You will have the opportunity to build connections with like-minded creators and gain valuable ideas from them.
3. Create SEO-Friendly boards
After setting up your profile, it is time to use Pinterest to promote the blog for that, you have to create Pinterest boards. Creating boards is a hassle-free task, and these are some things you can do:
- Think of creative names that will describe your boards and give people some idea about what they should expect.
- Take Pinterest keyword research seriously and flaunt your top results in the boards.
- You can use the Pinterest search bar to get suggestions on board names based on public search.
- Create as many boards as you want but keep them organized.
4. Style of visually appealing pins
When your boards are ready, commence pinning. Your pins are what will drive traffic to your website and blogs. Pins can comprise anything from logos to texts to photos and here are some tips to design attractive pins:
- There are useful tools like Canva that simplify the process of editing a Pinterest pin.
- The pin title should be related to your blogs and the text within a pin must be clear and readable. You should also maintain a balance between imagery and text to make everything appear clean.
- The size of your pins must be appropriate for Pinterest.
- Rely on rich pins that have extra information. Such pins include app pins, product pins, article pins, and recipe pins.
5. Make sure all blog posts are pinable
Lastly, you must optimize your traffic and for that, adding a sharing button is a must. This way, a Pinterest user who likes your posts will be able to save them to their boards by clicking on the ‘Pin It’ option. Therefore, the sharing option should be there for all your blog posts.
The Bottom Line
Lastly, remember that Pinterest is rapidly becoming a wonderful blogging tool. So, commence pinning and you will notice your traffic improving with ever new blog you share. The more people read your blogs, the more inspired you will feel to create fresh content for your audience. When blogging and Pinterest combine, nothing can stand in your way of getting the desired blog traffic.
Frequently Asked Questions
Q. 1. How do I grow my blog on Pinterest?
According to Pinterest experts, you can promote your blogs on Pinterest and get the desired visibility. The more traffic on Pinterest you can generate, the better your blogs will perform. So, understand Pinterest SEO to make Pinterest and blogging go hand in hand.
Q. 2. Should I promote my blog on Pinterest?
Now is the right time to promote all your blogs on Pinterest. There are millions of people on Pinterest who can become your regular audience if you use high-quality images as pins and optimize your Pinterest profile. These Pinterest strategies always work and successfully entice Pinterest traffic.
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