Pinterest has gained popularity in the digital landscape of e-commerce businesses in recent years. It is the third most popular social platform in America after Facebook and Instagram. So, knowing how to use Pinterest for e-commerce in 2023 can help you multiply your business manyfold.

What is Pinterest?

Pinterest is a social platform in America that was founded in 2010. With the unique feature of “ Pins”, it is getting popularity in recent years. Pinterest works as a visual search engine, the most popular search method in 2023.

As per recent data, people spend 50 percent more data than their other competitors like Facebook and Instagram.

About 90 percent of traffic to this platform is new and this makes the marketing site more interesting for Ads creators and e-commerce campaigners.

How Does Pinterest Help In E-Commerce Business?

Pinterest focuses on inspiring and organizing ideas which makes it ideal for e-commerce websites to showcase their businesses to young and dynamic traffic. This helps in boosting the growth of the sale funnel and profitability of the online stores.

According to Pinterest statistics, 80% of weekly users discover new brands and products from Pinterest each week.

Almost 45% of the people whose household income is over $100k are active on Pinterest.

Half of the traffic visits Pinterest to search for products and they land up buying the product (the conversion rate is almost 55%).

Based on the statistics, one can understand the potential of Pinterest in growing its business.

You can create Pinterest Ads to multiply your business. By showcasing your products through interactive pins you can get more exposure to the growing traffic of the social platform. 

With this visual search engine, you can promote home decor, food services, furniture, clothes, and many other businesses you own.

The number of Pinterest users who visit this site each month is 400 million and is increasing by leaps and bound.

Using Pinterest For Business

Pinterest provides you with the highest average value of any product sold on any of the social platforms. The average product value sold on Pinterest is more than $50.

A high-quality sales funnel can be created through Pinterest's e-commerce network by adding buyable pins.

97% of searches on Pinterest are unbranded searches. This means that the people on Pinterest are providing value to newer and more dynamic ideas. So, creating engaging pins and video pins can help you grow your business by linking your product page, website and social media accounts.

How To Use Pinterest For Marketing

If you want to grow your business by using the potential of Pinterest, you have to follow the below procedures:

  • Create a Pinterest Business account

If you want to use the full potential of Pinterest for your e-commerce business, you need to create a Pinterest business account. This will give you opportunities to create interesting business pins to promote your business, access the analytics of your pin and create ads campaign for your business. Thus, you can gain insights into your targetted audiences.

  • Optimize Your Profile

Profile optimization provides you with more visibilities among millions of traffic on Pinterest. As a profile serves as your virtual store, it can promote your brand more effectively.

You can optimize your profile below methods:

  1. Use a catchy profile picture that may establish your brand’s identity.
  2. Create an attractive and creative bio that communicates the value of the brand.
  3. Incorporate relevant keywords in the profile description that can increase discoverability to the target audience.
  4. Add your website’s link which draws traffic from Pinterest.
  • Create Compelling Pins

Create relevant and visually attractive pins based on your product which will engage the target audience.

You can follow the tips to get more engagement:

  1. Use high-quality images related to your products.
  2. Use attention-grabbing headlines and descriptions to meet the user’s curiosity.
  3. Include Pinterest's rich pin feature, and provide additional context and information.
  4. Use different pin formats to experiment. Use carousel pins, and video pins to diversify your content.
  • Implement Keyword Optimization

You’d always like to increase your profile visibility on Pinterest search results. For this, you need to find trending keywords and the most relevant ideas in your niches and accordingly optimize your image description, board title and profile information etc. Like other social media like Facebook or Instagram, Pinterest also relies on keywords to understand and categorize content.

  • Engage With The Pinterest Community

Actively engaging in the Pinterest Community can enhance your presence and help to grow your e-commerce business.

Here are a few tips to increase your engagement:

  • Follow the related communities and accounts to stay updated latest trends and gather information related to your business.
  • Increase your visibility by commenting, sharing and liking other’s pins.
  • Collaborate with influencers and brands to increase your reach.

Successful Pinterest Strategy

You already know how much potential Pinterest is for your business and marketing your product stores. Now, we will discuss a successful Pinterest strategy to guide you to a successful business.

The steps are as follows:

  • Firstly, you must create a business account. To create a business account click here.
  • Decide what you want to accomplish and try to set a goal.
  • Carry out thorough research on your target market.
  • Create engaging and attractive pins. Provide links of your product page and website.
  • Organise Pinterest boards.
  • Consistently publish Pins.
  • Run a Pinterest Ads campaign.
  • Write SEO-optimised product and pin descriptions.
  • Try to use various pin formats.

Following the above-mentioned tips, you will increase your discoverability and get more traffic to your product page or website.

Conclusion

Pinterest is a potential social marketing tool that can grow your business by improving your brand awareness, conversions, and sales. This tool will help your customer to get connected with your niches and ideas.

Unlike other marketing platforms, Pinterest has a simple sales funnel and a younger and more dynamic audience.

The ultimate goal lies in learning Pinterest SEO, Creating interactive pins through in-depth pin strategies, adding links to your products and stores, and starting selling.