With nearly 500 million active Pinterest users, Pinterest is the most visited social media platform. And its uniqueness lies in the fact that it operates as a social media platform and a visual discovery engine. So, if advertisers and businesses can use Pinterest smartly, the platform has huge potential for growth. Hence, this article will be all about Pinterest SEO 2024.
If you are trying to drive traffic and boost sales, then what Pinterest marketing tactics should you apply? Why and how to do Pinterest keyword research? How can you increase the visibility of your Pinterest profile? Understanding Pinterest SEO means having answers to all these questions. So, without further ado, let's get started!
Advantages of Pinterest Search Engine Optimization
Here are some reasons why Pinterest SEO cannot be taken lightly:
- With effective SEO strategies, the user engagement will be as desired.
- You will gain more followers quickly.
- People from different parts of the world will get to see your content.
- You will be able to drive steady traffic to your site and generate more sales.
The Ultimate Pinterest SEO Checklist: SEO Tips for Pinterest in 2024
In simple words, being mindful of Pinterest SEO means to optimize content so that it matches the interest and search intent of users. This includes optimizing your boards, pins, website, account activity, and Pinterest account to manipulate Pinterest algorithm 2024.
Wondering how to do that? Scroll down as I have discussed all these areas in detail to ensure your Pinterest marketing strategy is effective.
1. Know the basics
Too keen on building Pinterest followers? But before you begin to brush up your SEO skills, have you completed the first step? Do you have a proper Pinterest business account?
If you are still using your personal profile for business, stop doing that as converting it to a business account can be done within minutes. Why is this necessary? Because a business profile will allow you to use features like Pinterest Ads Manager and Pinterest Analytics.
Here are some other points to keep in mind before you commence pinning:
- Choosing a SEO-friendly username is mandatory to optimize Pinterest profile.
- The username should be easy to remember and should convey what your website/ business is about.
- The ‘About You’ section should be written thoughtfully, and it should have relevant keywords.
2. Design rich pins
Knowing Pinterest trends 2024 won't be enough unless your pins are interesting and visually appealing. You have thousands of competitors who are trying tirelessly to woo new customers and so, to make your content stand out, you have to upload rich pins regularly.
Not sure what rich pins are? These are pins that display extra information. For instance, if you have posted a product pin, the pin can display its price. Similarly, if you are a website owner, your pins should show the name of the author and the headline of the article. Such pins are bound to improve your Pinterest visibility.
3. Optimize your Pinterest boards
Since you want your boards to be discovered, you must begin optimizing them. Here are some simple tips to achieve that:
- Summarize the board’s theme with the help of relevant keywords that pinners are likely to use.
- To dominate search results, the board description should contain multiple trending keywords.
- Focus on creating Pinterest content that matches the central theme of the board.
- One board should have at least 15 Pinterest pins of high quality.
4. Facilitate user engagement
Every social media platform gives immense importance to user engagement and Pinterest is no exception. User engagement metrics comprise pin saves, pin clicks, carousel card swipes, 10-sec play (for video pins), and outbound links. If Pinterest sees more people are commenting, saving, and sharing your pins, your pins will appear first in the search results of people. So, follow these Pinterest engagement tips:
- Know the likes and dislikes of your target audience and create boards that will make sense for them.
- Pin consistently so that your followers do not lose interest.
- Respond to every single comment to initiate conversations.
- Keep using the same font size and color to help people identify your pins.
- Lastly, tag other brands and users in your niche.
- To monitor user engagement, use Pinterest Analytics tools.
5. Create a pin-uploading strategy
Some days, you feel too creative, and you end up sharing multiple pins throughout the day. Other days, you may not be in the mood to post something. You must realize that yours is a business account and so, posting strategically is a must. This means not just posting daily but also researching at what time of the day most people remain online.
6. Track your SEO results
Testing the effectiveness of your SEO efforts occasionally is crucial. The key metrics that you should observe per month are impressions, website traffic, saves, conversions, and click-through rate. As the algorithm is always evolving, your Pinterest Ads strategy and SEO practices should be revised accordingly.
The Takeaway
The above-mentioned SEO tips are all you need for visual search optimization on Pinterest. So, follow these SEO best practices dedicatedly and the traffic to your website will increase exponentially.
However, as a business owner, it might be challenging to spend hours on Pinterest as you have a business to run. To leverage the complete potential of this amazing platform, you may consider hiring an experienced Pinterest manager.
Frequently Asked Questions
Q. What are the best practices for Pinterest SEO in 2024?
Want to use Pinterest for business? To harness the power of Pinterest SEO, optimizing the profile, keeping boards organized, uploading rich pins, and conducting keyword research are some best practices.
Q. How can businesses optimize their Pinterest content for better visibility and engagement?
To optimize your pins for getting more engagement and website traffic, you should design unique pins with keyword-rich pin titles, create fresh content daily, and revise your Pinterest SEO strategies from time to time.
