Most people don't think of Pinterest as a platform for content marketing. But if you can incorporate Pinterest marketing into your content marketing strategy, you can drive more traffic from Pinterest to your website or blog. Does this make you wonder, "How do I use Pinterest for content marketing?" Then you have come to the right place. As a successful Pinterest marketer, I will show you how you can promote your content on Pinterest to encourage more people to follow you and check out your website.
Effective Pinterest Marketing Tips for Content Creators
Driving traffic through Pinterest is no rocket science. Therefore, if your content isn't getting the desired visibility on Pinterest, it is high time you make some changes to your marketing efforts. The first thing that you should fix is converting your personal Pinterest profile into a business account. It will take just a few minutes and once you have a business account, here are some techniques that will help you reach your target audience:
1. Write educative and helpful content
The power of Pinterest is immense for people who have a tried-and-tested Pinterest strategy. According to Pinterest experts, content curation on Pinterest is of utmost significance. If your content is not unique and informative, rampant Pinterest advertising won't be of any use. Hence, before you begin using Pinterest for marketing, work on your content. Focus on creating content that stands out and adds value to people's lives. If you keep doing that consistently, you will soon get good results.
2. Design rich pins
Once you are satisfied with the content you have written, it is time to make it presentable enough to suit the evolving preferences of Pinterest users. This is where rich pins can come to your rescue.
Rich pins are captivating pins and building a Pinterest audience will be impossible unless your pins speak for themselves. So, what are the features of rich pins? Let's find out!
- As Pinterest targets mainly mobile users, the images that you choose should be vertical and of 2:3 ratio, or else they will get cropped.
- For avoiding pixelation, Pinterest recommends using images which are of the highest quality.
- To add context to the photos and encourage others to click on your links, you must practice writing good descriptions.
- You are doing pin creation for engagement. Hence, always include a headline to reinforce the visual message you are trying to convey.
- Broken links will spoil the mood of a viewer and mar the impression of your brand. So, it is crucial that you verify the links before adding them.
- If you can follow the above-mentioned tips dedicatedly, Pinterest is a great place for you.
3. Distribute various types of content
More than 80% pinners prefer content that's visually appealing. So, although your main aim is to promote your articles, you much add relevant images of high quality to attract people. You should also try to distribute different kinds of content (like stories, video content, informative articles, etc.) so that your followers don't get bored. Use Pinterest boards to organize your content systematically, making it easy for people to find the information they’re searching for. Only then they will be intrigued to click on the link and read the entire blog post.
4. Build your community
As you are using Pinterest for business, one of the top Pinterest marketing strategies is connecting with like-minded individuals in your niche. If you have just created a Pinterest business account, building strong connections with other content creators who create the same kind of content will give your Pinterest account a much-needed boost. That's because when you are a part of a larger community, they will support you and you'll be able to drive more people back to your website. So, if you still haven't interacted with other successful content developers, make it a priority to follow some accounts that share content related to your blog/ website.
The Bottom Line
We believe we have provided the best answer to your query: "How do I use Pinterest for content marketing?". So, with these basic Pinterest SEO tips, now you should feel confident to embark on a marketing journey on Pinterest. If you still have some doubts, you can reach out to us, and we will help you unravel more secrets of Pinterest content marketing.
Lastly, remember that with any form of social media marketing, you have to be patient and keep altering your strategies along with changes in the platform's algorithms. Luckily, Pinterest offers many tools (like Pinterest Analytics) to business profiles to monitor the performance of their pins and come up with novel strategies. So, if you can master the art of Pinterest marketing, soon you will start having fun.
Frequently Asked Questions
Q. How can I effectively use Pinterest for content marketing?
To excel at Pinterest content marketing, you have to raise brand awareness by sharing promotional pins, writing original and enriching content, leveraging Pinterest Ads, and ensuring that your content is easily understandable and readable by the mass audience.
Q. What are the best practices for creating engaging Pins that attract more followers?
When it comes to creating pins that will grab the attention of people, you should be mindful of things like using trending keywords, selecting pictures of high quality, and uploading fresh pins regularly. After all, Pinterest is a place for visual content marketing.
