Pinterest is not just a colorful scrapbook of recipe videos and home décor inspiration. It is a visual search engine, a product catalogue, and an online store – all of which together form a visually appealing library of videos, illustrations, and images. No wonder thousands of businesses utilize this platform as a primary marketing channel and they take Pinterest ecommerce marketing seriously. So, in this article, I’ll explain to you why Pinterest is good for ecommerce and how you can use it to increase traffic to your business site.
Benefits of Pinterest for Online Businesses
Social commerce, the process of making online purchases on social networks, is growing fast. It is estimated that by 2027, the international social commerce market will generate 600 billion from sales. That's because from product searches to payment processes, everything can happen seamlessly on the leading social media platforms. And Pinterest is the favorite marketing channel for digital businesses. Wondering how creating a Pinterest account will prove advantageous for your ecommerce business? Here is your guide to using Pinterest for business growth.
Pinterest has emerged as the lovechild of Instagram and Google. After inheriting the search engine functionalities of Google, it also retained Instagram’s visual nature. But how can this interesting social media platform facilitate your ecommerce store? Let’s find out the latest Pinterest and retail trends!
- As Pinterest is a visual discovery engine, people can get millions of results after typing a keyword in the search bar. Pinterest’s emphasis on images compels shoppers to make quick purchase decisions. 55% pinners visit this app mainly to explore unique products. 75% of buyers admit that product images play a key role in their buying decisions. These stats prove that Pinterest is not just good but an unmissable place for all ecommerce brands who want to take their ecommerce marketing game to the next level.
- Pinterest allows people to discover novel products. People who use Pinterest actively save thousands of pins on their Pinterest boards. As they browse, pinners discover new products and brands now and then. So, Pinterest is an excellent place where you can generate more sales if you use the platform properly and have a Pinterest strategy.
- There are more than 460 million Pinterest users at present. People love to spend time on this app as they can get useful content on types of niches like health, education, hobbies, beauty, fashion, etc. So, make Pinterest your go-to place and your ecommerce brand gets a chance to attract highly engaged buyers.
- Pinterest also provides a range of shopping features to is users. From personal Wishlist to shoppable catalogues to product pins – the platform has it all. Thanks to the advanced shopping features, it won’t be a hassle for your followers to find and purchase your products when they scroll through the feed. So, if you have a smart ecommerce strategy, Pinterest for your ecommerce business is a great idea.
- E-commerce branding with Pinterest will be easy for you as it facilitates remarkable flexibility to businesses. Whether you wish to increase the visibility of your services/ products or run several targeted ads or educate your shoppers – you will enjoy doing business here as Pinterest for ecommerce offers various additional features.
- Pinterest is an ideal place for any visually led brand. You can display your brand assets to grab the attention of people who are constantly looking for the kind of products that you sell.
- Lastly, you will get impressive ROI if you opt for Pinterest paid advertisements. Everyone is aware of Pinterest advertising effectiveness and brands that say yes to Pinterest ads notice that the conversion rate becomes 2x and so does the ROAS.
Pinterest Marketing Strategies for Your Ecommerce Business
Now that you understand Pinterest’s ecommerce potential, it is time for you to set up a marketing campaign that works best for you. Here are some tips on how you should use this platform for leveraging social commerce.
1. Create a Pinterest Business Account
If increasing sales with Pinterest is your goal, the first thing you should do is create a business account and creating it is pretty easy. With a business profile, you will have access to a variety of merchant tools such as Pinterest ads and Pinterest Analytics for business.
Note that you should provide detailed information about your business within the profile: the brand logo, website address, a business name, etc.
To learn more about the products you sell, an interested customer will spend significant time on your website and check out many products. As someone is clicking through the product pages, don’t let go of this opportunity to encourage them to become your follower on Pinterest. Then they will start sharing your products with others.
So, all you have to do is include Pin buttons to all product images. When a person clicks on that link, they will be taken to Pinterest and they can both save and share the newly found products. This is one of the Pinterest marketing strategies that will expose your brand to a larger audience.
3. Use eye-catching photos
As Pinterest is a visual search engine, millions of photos are getting uploaded every day. So, if you aren’t strategic about sharing visuals, how will people notice your pins?
So, from the quality of the images you use to the pin descriptions you write – everything needs to be perfect. It is the visual content that will reduce confusion and ensure better understanding. The human brain can process any visual information nearly 60,000 times quicker than communication in the form of text.
Therefore, without high-quality visual content, it will be extremely challenging for you to retain customers and get more leads through your sales funnel. It’ll be nice if you share at least the following three types of content:
- Product updates for highlighting the launch of new products
- Blog posts to let users acquire in-depth information
- Videos to teach your target audience the utility of the product.
A combination of videos, descriptions, and images will help you enlighten your customers and create a brand voice. Once you become a pro, visual marketing on Pinterestcan be fun.
4. Make sure your pins are buyable
Once a product pin is ready to be uploaded, you should always add the ‘Buy It’ button along with the price. The moment you include these two things, a simple pin becomes a buyable pin. A buyable pin will let a shopper buy new products without even visiting your site. They can also search products according to their preferred price range and avoid scrolling through n number of pins. However, this feature is available for retail brands only. To access this impressive feature, you can host your ecommerce store via Shopify.
5. Connect your Pinterest account to Shopify
Many companies connect their Pinterest profile to their Shopify store for increased discoverability. Millions of Shopify merchants are already wooing people on Pinterest and so can you. You may also consider retargeting ad campaigns as it is a brilliant way of re-engaging with buyers who saved your product pins.
6. Build brand loyalty
Brand loyalty is not something that can be built overnight. When a pinner sees a new brand, they need some time to trust it. However, if you use the VMP (Verified Merchant Program), people will instantly know that yours is a genuine account, and you will soon be a successful Pinterest seller. These are the perks you can enjoy:
- A blue tick will appear on your seller profile, and it will let new visitors know that you are a genuine business account.
- There will be a Shop tab on your Pinterest profile, and it will streamline the shopping journey of your customers.
- Online conversations will be transparent as you can display stock information and product prices directly on the pins.
- You can acquire comprehensive customer data through Pinterest Tag and thus, optimize your pins for sales.
To Sum Up
Now you know why Pinterest is good for ecommerce businesses and how Pinterest can help you impress many new buyers. Unlike other social media platforms, Pinterest has become the preferred place for people searching for new products and brands. With the right Pinterest marketing strategy, this online marketing platform will increase the traffic to your website and thus boost sales.
So, what are you waiting for? Create a Pinterest profile, link it to your business website, develop an e-commerce strategy, and commence pinning.
Frequently Asked Questions
Q. How does Pinterest contribute to the growth of e-commerce businesses?
From allowing omnichannel marketing to providing an ecosystem designed to support brands, Pinterest invests heavily in creating an ecosystem that is ecommerce friendly. So, according to Pinterest, getting Pinterest traffic for e-commerce will be easy if you use its marketing tools.
Q. What are the key strategies for effectively using Pinterest for e-commerce?
For engaging customers through Pinterest and eventually get traffic from Pinterest for your business, you need to know some effective ways that can drive traffic. Adding keywords in your pins, uploading rich pins, being mindful of Pinterest SEO, and publishing fresh content regularly are some trick that are bound to work.
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