Pinterest marketing for an online business is a vast area that encompasses everything from setting up a business account and inventing ways to create fresh content to being mindful of Pinterest SEO. However, what is that one thing that every business owner needs to prioritize? Knowing how to design Pinterest product pins is something you must learn to witness organic growth on this platform.
A lot of businesses have reached out to me to help them create rich pins that will make their brand stand out and compel people to purchase their products. And as a Pinterest marketer, nothing makes me happier than offering Pinterest business help to people who are trying hard to take their business to the next level. So, in this blog, I will share useful tips on how to create professional product pins to ensure that your ecommerce business starts getting visibility on Pinterest and you are rewarded with superb sales.
What Is a Product-Rich Pin on Pinterest?
By now it is already clear to you that enabling product pins is one of the best e-commerce sales tactics. So, it is natural to wonder how to get started, but before we delve deep, let’s understand the basics. What exactly is a product pin?
On Pinterest, product pins or rich pins are not regular article pins but pins that will contain the metadata of your product. Metadata symbolizes specific and vital information about a certain product and thus, it differs from one product to another. So, the formatting of it should be such that the viewer can clearly see all the necessary product information like current price, product title, description, and availability. For instance, recipe pins should have the list of ingredients and other extra information for the convenience of the audience.
When the product pin displays all of the above, shopping becomes easy for your potential customers. They will have a seamless virtual shopping experience and fall in love with your website. Intrigued to find out more about how this works and why this is important? Scroll down as I have explained a bit more about using product pins to your maximum interest.
Optimized Product Pins vs Catalog Product Pins
Anyone who has studied online shopping trends can differentiate between catalog pins and optimized product pins. A product pin will be linked to a single product, and you will come across two kinds of product pins: custom-made product pins and the ones generated from the online store’s list of products. People also refer to product pins as shoppable pins or buyable pins.
A catalog pin, on the other hand, can be generated effortlessly and you can tag your products at once without showcasing them separately on your Pinterest account. This pin is ideally square in size, and it depicts an image from the product listing on the shop’s website.
Another thing that you need to keep in mind is that optimized pins have to be designed and posted manually. Someone has to optimize these pins for size, image, SEO, etc. and I’ve covered everything below.
Best Practices for Product Pins
Pinterest is a fabulous discovery engine where you can market your products and get plenty of opportunities to build brand awareness, drive traffic to your business website, and get sales. To achieve these results, you simply have to acquaint yourself with Pinterest's selling features and teach yourself some consumer engagement strategies.
Product pins, for example, are effective tools to properly promote the products you manufacture. Excited to figure out how you can make more people click on your pins on Pinterest and visit your online store? Here are some tips to come up with optimized product pins:
1. Upload pins of the right size for Pinterest
Catalog pins generated for consumers on Pinterest are square by default. When you create a separate product pin, you need to check the correct size which will be 2:3 ratio. Additionally, the photos that you use should be vertical as most people on Pinterest log in through their mobile phones. While Idea Pins should be 1080 pixels x 1920 pixels, Standard Pins should be 1000 pixels x 1500 pixels.
2. Write pin descriptions and titles smartly
Keywords are of immense significance on Pinterest. A pinner uses the search bar to find products that they intend on purchasing and the words they type are called keywords. If the same keywords exist on your pin title or description, the pin will be shown to those users. Text overlay is also recommended to get in touch with your ideal audience.
Wondering how to figure out which keywords are trending in your niche? Keyword research is possible on Pinterest itself and these are the three areas where keywords should be present:
- the pin title
- the pin description
- the text overlay which is the descriptive text found on the pin image.
3. Include the Call to Action feature
According to digital consumer insights, buyers appreciate when product pins have the Call to Action button and so, you should add it to your product pins. This way, the viewers will know what action they are supposed to take. So, they will feel encouraged to take action. Below are some instances of CTAs:
- Buy Now
- Click to Know More
- Shop Now
- Get Access
You have the liberty to unleash your creative self and add a CTA based on what you'd like your viewer to do after seeing the pin.
4. Use diverse pin formats
Using different formats to create a variety of pins help accounts stay relevant. So, you should be conscious about using Idea Pins and Standard Pins. Since Idea Pins can't share product links, you may include a product tag to an Idea Pin. Variety is crucial because it is impossible to guess which content of yours will catch the eye of a particular viewer.
As people have unique tastes, they find various styles appealing. So, your product marketing online will be kickass if you experiment with all the available pin formats.
5. Use lifestyle images on pins
Here's one of my favorite tips: let your targeted buyers know how your products will appear in real life. A good salesperson knows that the way to convince a purchaser is by showing them the product's use in a setting that they find relatable. So, display it from multiple angles to help people envision how they can benefit after adding the product to their lives.
Yes, lifestyle pins can be trickier than digital retail solutions, but they are worth the effort. Hence, get creative and show how others are using the same product. Your aim should be to design product pins that will reflect the lifestyle of your ideal customer so that they can picture themselves using the product. You have to make them realize that your products will simplify their lives.
So, keep reminding yourself that people visit Pinterest to get inspired and plan exciting things. Lifestyle pictures on product pins are, therefore, mandatory.
6. Begin enabling rich pins
Need some more e-commerce branding ideas? Then I will advise you to curate types of rich pins. If your online store has rich pins, your product pins will not become outdated. Moreover, people will stay updated about the availability and price of products based on the rich pin data. Article rich pins can also be implemented strategically.
Internet retail innovations do not stop at posting product pins with direct links of products you are trying to sell. You can also tag products in collage pins and lifestyle images. This is not the same as uploading product pins but is a tried-and-tested method to invite pinners to your e-commerce store.
When designing a round-up pin or a lifestyle pin (that is enriched with several product images), feel free to tag products directly on the pin. Such pins can be linked to collection pages or blog posts on your shopping website.
The Bottom Line
We may conclude by saying that if your business profile on Pinterest is not giving you the desired outcome, product pins can come to your rescue. Understanding these online retail analytics can be tricky for an amateur, but you can refer to this beginner's guide to begin uploading rich pins directly.
The moment you add product pins that are optimized, your sales will automatically increase as Pinterest will show your pins to a larger audience. Moreover, these are people who are ready to purchase and that's why they are there. They already know what types of products they are searching for and therefore, you cannot neglect the power of using the right keywords. So, follow these e-commerce product strategies dedicatedly and you will get more chances to woo your ideal customers.
Frequently Asked Questions
Q. How can e-commerce businesses leverage Pinterest for product promotion?
For using Pinterest to promote products, an ecommerce business should open a business account, share product pins regularly, interact with the target audience, refer to Pinterest Analytics, understand Pinterest SEO, and announce discounts and lucrative offers occasionally.
Q. What are the best practices for optimizing e-commerce product pins on Pinterest?
To optimize Pinterest business pins, enabling rich pins, exploring a range of pin formats, using vertical pictures, and writing keyword-rich descriptions are some of the best practices.
